Six Squarespace setup checks before blaming the platform

A website can underperform because of its content and setup even when the platform is suitable. Start with the things that directly affect a visitor’s ability to understand the business and get in touch.

Walk through the site as a new customer

Read the opening screen without relying on what you already know. Check whether the service, location and next step are clear. Use the mobile navigation and follow the main contact route. Small ambiguities become more noticeable when you approach the site without the owner’s context.

Connect settings with visible content

Titles, descriptions and image alternatives should support the page’s purpose. They cannot compensate for missing service information. Review custom code and embedded tools as well: each addition should have a current reason to be there.

A practical checklist

• Clear service description.
• Useful navigation.
• Specific page titles.
• Appropriate image sizes.
• Working contact route.
• Documented custom code.

What to do next

Start with one important page and one clearly defined problem. Keep a record of the original behaviour, make a controlled change and check the result. If you are not comfortable changing the site, the record gives a developer a useful starting point and makes the scope easier to agree.

A CHD website check can add public-page evidence to that conversation. The free result includes a score and up to three findings. The full $29 teardown includes the measured findings, practical guides, a private report and a PDF. Any repair work is reviewed and quoted before payment.