LESS GUESSWORK. BETTER WEBSITES.
PRACTICAL ADVICE
A website score is a triage tool. It cannot tell you how many customers you lost without evidence about traffic, visitor behaviour and the business’s conversion route.
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A local business website needs to explain what you do and where you actually do it. That principle applies on Squarespace just as it does on other platforms.
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Moving platforms makes sense when a real requirement does not fit the current setup. It is rarely the first answer to a weak title, oversized image or confusing contact page.
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A theme replacement is a project, not a performance toggle. Before starting one, separate unnecessary additions from limitations in the underlying theme.
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A website can underperform because of its content and setup even when the platform is suitable. Start with the things that directly affect a visitor’s ability to understand the business and get in touch.
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“Your products have no schema” is a claim that needs evidence. Themes and apps can already output product data, and the fetched HTML may differ from the final rendered page.
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An app’s removal can leave behind custom theme edits, especially where its installation involved manual code. That does not mean every script with a familiar name is safe to delete.
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A theme can provide a solid technical starting point. It cannot know your product positioning, write the most useful buying guidance or decide which collections deserve a clear place in the navigation.
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Unexpected redirects, unfamiliar users and content you did not publish deserve investigation. A clean-looking homepage does not establish that the installation is secure, and a public login page does not prove it is compromised.
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Two performance reports can both be useful without showing the same number. Before treating them as a contradiction, compare what they measured, which visitors or devices they represent and the time period involved.
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