DIY GUIDE
Check contrast and keyboard access
A visually clean interface can still be difficult to read or operate. Start with the controls visitors need to complete the main task.
Read the articleLESS GUESSWORK. BETTER WEBSITES.
DIY guides
DIY GUIDE
Make a phone number useful on mobile
A phone number can be readable without being easy to use. Where phone enquiries are appropriate, a clear call link reduces unnecessary copying and switching between apps.
Read the articleDIY GUIDE
Check whether a page is asking to stay out of search
A noindex instruction may be intentional on a private, duplicate or temporary page. Check its purpose before removing it.
Read the articleDIY GUIDE
Check your website’s XML sitemap
An XML sitemap lists URLs you want search engines to discover. It is useful supporting information, not a guarantee that every listed page will be indexed.
Read the articleDIY GUIDE
Repair broken internal links without creating more confusion
A missing destination interrupts the visitor’s journey. Fix the actual link and consider whether the old URL needs a sensible replacement.
Read the articleDIY GUIDE
Clean up insecure asset references
An HTTPS page can still refer to images or scripts using HTTP. Browsers may upgrade or block these requests depending on the resource and context.
Read the articleDIY GUIDE
Add structured data that matches your page
Structured data describes content in a format machines can understand. It should reflect information that actually appears on the website.
Read the articleDIY GUIDE
Clean up plugins and apps with a dependency checklist
Extension cleanup is a small change-management project. Identify the business purpose and dependencies before removing anything.
Read the articleDIY GUIDE
Write useful page titles and descriptions
Titles and descriptions should describe the actual page. They are not a place to paste a list of every service and town you would like to rank for.
Read the articleDIY GUIDE
Give images the right text alternative
A meaningful image needs a useful alternative. A purely decorative image usually needs an empty alt attribute so assistive technology can skip it.
Read the article